Customer social network affects marketing strategy: a simulation analysis based on competitive diffusion model

DOI10.1016/j.physa.2016.11.110zbMath1400.91468OpenAlexW2554626385MaRDI QIDQ1620400

Helen S. Du, Jiawen Wu, Rui Hou

Publication date: 13 November 2018

Published in: Physica A (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1016/j.physa.2016.11.110

zbMATH Keywords

marketing strategycompetitive diffusioncustomer social networkpopulation competitive model

Mathematics Subject Classification ID

Social networks; opinion dynamics (91D30) Consumer behavior, demand theory (91B42)

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Cites Work

• Competitive diffusion process of repurchased products in knowledgeable manufacturing
• Discovering the influential users oriented to viral marketing based on online social networks
• Diffusion in complex social networks