Supply chain decisions with reference quality effect under the O2O environment
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Publication:1622047
DOI10.1007/s10479-016-2224-2zbMath1405.90014OpenAlexW2583312266MaRDI QIDQ1622047
Publication date: 12 November 2018
Published in: Annals of Operations Research (Search for Journal in Brave)
Full work available at URL: https://doi.org/10.1007/s10479-016-2224-2
Differential games (aspects of game theory) (91A23) Microeconomic theory (price theory and economic markets) (91B24) Inventory, storage, reservoirs (90B05) Marketing, advertising (90B60)
Related Items (7)
Implications of advertising lag on the dynamic optimal decisions in an O2O supply chain ⋮ Price and cold-chain service decisions versus integration in a fresh agri-product supply chain with competing retailers ⋮ Study on quality decisions in supply chain considering the lagged time and retailers competition ⋮ Quality spillover, tariff, and multinational firms' local sourcing strategies ⋮ Workforce planning for O2O delivery systems with crowdsourced drivers ⋮ Independent sales or bundling? Decisions under different market-dominant powers ⋮ Joint quality investment and inventory decisions for perishable items with reference quality effect under the O2O environment
Cites Work
- Quality improvement vs. advertising support: which strategy works better for a manufacturer?
- Managing inventories in a two-echelon dual-channel supply chain
- Competitive advertising under uncertainty: a stochastic differential game approach
- Dynamics of competing with quality- and advertising-based goodwill
- A supply chain model with direct and retail channels
- Direct Marketing, Indirect Profits: A Strategic Analysis of Dual-Channel Supply-Chain Design
- Prospect Theory: An Analysis of Decision under Risk
- Cooperative advertising in a marketing channel
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