Coordinating pricing and advertising decisions for supply chain under consignment contract in the dynamic setting

DOI10.1155/2018/7697180zbMath1405.90068OpenAlexW2891899045MaRDI QIDQ1632870

Lichao Feng, Zhihui Wu, Dongyan Chen

Publication date: 17 December 2018

Published in: Complexity (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1155/2018/7697180

Mathematics Subject Classification ID

Management decision making, including multiple objectives (90B50) Microeconomic theory (price theory and economic markets) (91B24) Marketing, advertising (90B60)

Related Items (6)

Research on coordination complexity of E-commerce logistics service supply chain ⋮ Optimal advertising budget allocation across markets with different goals and various constraints ⋮ Standard setting with considerations of energy efficiency evolution and market competition ⋮ A joint dynamic pricing, advertising, and production model with inventory-level-dependent goodwill ⋮ Organic food labeling and advertising: A tripartite game model between one supplier and two heterogeneous manufacturers ⋮ Optimising small-scale electronic commerce supply chain operations: a dynamic cost-sharing contract approach

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