Coordinating pricing and advertising decisions for supply chain under consignment contract in the dynamic setting
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Publication:1632870
DOI10.1155/2018/7697180zbMath1405.90068OpenAlexW2891899045MaRDI QIDQ1632870
Lichao Feng, Zhihui Wu, Dongyan Chen
Publication date: 17 December 2018
Published in: Complexity (Search for Journal in Brave)
Full work available at URL: https://doi.org/10.1155/2018/7697180
Management decision making, including multiple objectives (90B50) Microeconomic theory (price theory and economic markets) (91B24) Marketing, advertising (90B60)
Related Items (6)
Research on coordination complexity of E-commerce logistics service supply chain ⋮ Optimal advertising budget allocation across markets with different goals and various constraints ⋮ Standard setting with considerations of energy efficiency evolution and market competition ⋮ A joint dynamic pricing, advertising, and production model with inventory-level-dependent goodwill ⋮ Organic food labeling and advertising: A tripartite game model between one supplier and two heterogeneous manufacturers ⋮ Optimising small-scale electronic commerce supply chain operations: a dynamic cost-sharing contract approach
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