Informative advertising in a distribution channel
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Publication:1634315
DOI10.1016/J.EJOR.2018.10.042zbMath1404.90086OpenAlexW2899353389WikidataQ129006732 ScholiaQ129006732MaRDI QIDQ1634315
Hongyan Shi, Yunchuan Liu, Nicholas C. Petruzzi
Publication date: 18 December 2018
Published in: European Journal of Operational Research (Search for Journal in Brave)
Full work available at URL: https://doi.org/10.1016/j.ejor.2018.10.042
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Cites Work
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- A game theoretic approach to coordinate pricing and vertical co-op advertising in manufacturer-retailer supply chains
- Pricing and two-tier advertising with one manufacturer and one retailer
- Coordinating advertising and pricing in a manufacturer-retailer channel
- Advertising strategies in a franchise system
- An integrated product returns model with logistics and marketing coordination
- Vertical cooperative advertising and pricing decisions in a manufacturer-retailer supply chain: a game-theoretic approach
- Cooperative advertising models in supply chain management: a review
- Pricing and advertisement in a manufacturer-retailer supply chain
- Cooperative advertising in a distribution channel with fairness concerns
- A survey of game-theoretic models of cooperative advertising
- Co-op advertising models in manufacturer-retailer supply chains: A game theory approach
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