Perfect versus imperfect direct advertising, and market performance

DOI10.1007/S00712-017-0526-8zbMath1402.91140OpenAlexW2586902340MaRDI QIDQ1650976

Lola Esteban, José M. Hernández

Publication date: 16 July 2018

Published in: Journal of Economics (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1007/s00712-017-0526-8

zbMATH Keywords

direct advertisingimperfect targeting

Mathematics Subject Classification ID

Microeconomic theory (price theory and economic markets) (91B24) Marketing, advertising (90B60)

Cites Work

• Endogenous direct advertising and price competition
• Oligopolistic pricing and advertising
• Market concentration and persuasive advertising: a theoretical approach
• Competition when Consumers have Switching Costs: An Overview with Applications to Industrial Organization, Macroeconomics, and International Trade

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