Generic Pareto local search metaheuristic for optimization of targeted offers in a bi-objective direct marketing campaign

DOI10.1016/j.cor.2016.09.008zbMath1391.90508OpenAlexW2522962692MaRDI QIDQ1652137

Peter J. Fleming, El-Ghazali Talbi, Bruno N. Coelho, Thays A. Oliveira, Vitor N. Coelho, Igor M. Coelho, Helena Ramalhinho, Thibaut Lust, Frederico Gadelha Guimarães, Marcone Jamilson Freitas Souza

Publication date: 11 July 2018

Published in: Computers \& Operations Research (Search for Journal in Brave)

Full work available at URL: http://eprints.whiterose.ac.uk/111555/1/Generic%20Pareto%20local%20search%20metaheuristic%20for%20optimization%20of%20targeted%20offers%20in%20a%20bi-objective%20direct%20marketing%20campaign.pdf

zbMATH Keywords

multi-objective optimizationmetaheuristicssharpe ratiocross-sellingPareto local searchdirect marketing campaign

Mathematics Subject Classification ID

Multi-objective and goal programming (90C29) Approximation methods and heuristics in mathematical programming (90C59) Combinatorial optimization (90C27) Marketing, advertising (90B60)

Related Items (3)

A matheuristic for a customer assignment problem in direct marketing ⋮ Non-dominated solutions for time series learning and forecasting. Generating models with a generic two-phase Pareto loca search with VND ⋮ Two approximation algorithms for maximizing nonnegative weakly monotonic set functions

Uses Software

• Tabu search

Cites Work

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