When to adopt a service innovation: Nash equilibria in a competitive diffusion framework

DOI10.1016/j.ejor.2018.05.038zbMath1403.90450OpenAlexW2811332663WikidataQ110648985 ScholiaQ110648985MaRDI QIDQ1653379

Y. Aharonov

Publication date: 3 August 2018

Published in: European Journal of Operational Research (Search for Journal in Brave)

Full work available at URL: https://www.repository.cam.ac.uk/handle/1810/285002

zbMATH Keywords

Nash equilibriadiffusion modelsOR in marketingoptimal adoption timing

Mathematics Subject Classification ID

Applications of game theory (91A80) Management decision making, including multiple objectives (90B50) Marketing, advertising (90B60)

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