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The ``Veblen effect, targeted advertising and consumer welfare

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Publication:1670203
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DOI10.1016/J.ECONLET.2016.06.024zbMath1401.90105OpenAlexW2409374793MaRDI QIDQ1670203

Joseph Reiff, Lynne M. Pepall

Publication date: 5 September 2018

Published in: Economics Letters (Search for Journal in Brave)

Full work available at URL: http://ase.tufts.edu/economics/documents/papers/2016/pepallVeblenEffect.pdf


zbMATH Keywords

consumer welfaremonopolypeer effectstargeted advertising


Mathematics Subject Classification ID

Marketing, advertising (90B60) Welfare economics (91B15)


Related Items (2)

The optimal advertising strategy with differentiated targeted effect consumers ⋮ Advertising, goodwill, and the Veblen effect







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