The ``Veblen effect, targeted advertising and consumer welfare
From MaRDI portal
Publication:1670203
DOI10.1016/J.ECONLET.2016.06.024zbMath1401.90105OpenAlexW2409374793MaRDI QIDQ1670203
Publication date: 5 September 2018
Published in: Economics Letters (Search for Journal in Brave)
Full work available at URL: http://ase.tufts.edu/economics/documents/papers/2016/pepallVeblenEffect.pdf
Related Items (2)
The optimal advertising strategy with differentiated targeted effect consumers ⋮ Advertising, goodwill, and the Veblen effect
This page was built for publication: The ``Veblen effect, targeted advertising and consumer welfare