Advertising and consumer demand: a differential approach

DOI10.1016/0165-1765(89)90002-5zbMath1375.91141OpenAlexW2112999966MaRDI QIDQ1676620

E. Antony Selvanathan

Publication date: 9 November 2017

Published in: Economics Letters (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1016/0165-1765(89)90002-5

Mathematics Subject Classification ID

Consumer behavior, demand theory (91B42) Marketing, advertising (90B60)

Cites Work

• Unnamed Item
• A Theory of Demand with Variable Consumer Preferences
• The Systems of Consumer Demand Functions Approach: A Review

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