`Buy \(n\) times, get one free' loyalty cards: are they profitable for competing firms? A game theoretic analysis
From MaRDI portal
Publication:1681285
DOI10.1016/j.ejor.2017.07.048zbMath1374.90264OpenAlexW2597679574MaRDI QIDQ1681285
Amirhossein Bazargan, Saeed Zolfaghari, Salma Karray
Publication date: 23 November 2017
Published in: European Journal of Operational Research (Search for Journal in Brave)
Full work available at URL: https://doi.org/10.1016/j.ejor.2017.07.048
Applications of game theory (91A80) Production theory, theory of the firm (91B38) Marketing, advertising (90B60)
Related Items (3)
Can restrictions on redemption timing boost profitability of loyalty programs in competitive environments? ⋮ Optimal ordering strategy for goods at multiple retail prices under simultaneous sales ⋮ Impact of loyalty program investment on firm performance: seasonal products with strategic customers
Cites Work
- Optimizing referral reward programs under impression management considerations
- Network revenue management with inventory-sensitive bid prices and customer choice
- Customer base analysis: partial defection of behaviourally loyal clients in a non-contractual FMCG retail setting
- Link function selection in stochastic multicriteria decision making models
- Optimally designed renewal reward processes: General framework and applications
- Strategic behavior and social optimization in Markovian vacation queues: the case of heterogeneous customers
- Maximizing profit of a food retailing chain by targeting and promoting valuable customers using loyalty card and scanner data
- The multi-Handler knapsack problem under uncertainty
- Optimal Price Skimming by a Monopolist Facing Rational Consumers
- Competition when Consumers have Switching Costs: An Overview with Applications to Industrial Organization, Macroeconomics, and International Trade
- A trust region method based on interior point techniques for nonlinear programming.
This page was built for publication: `Buy \(n\) times, get one free' loyalty cards: are they profitable for competing firms? A game theoretic analysis
