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A novel method to investigate the effect of social network ``Hook images on purchasing prospects in e-commerce - MaRDI portal

A novel method to investigate the effect of social network ``Hook images on purchasing prospects in e-commerce

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Publication:1687463

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DOI10.1155/2017/9264920zbMath1377.91126OpenAlexW2767056932MaRDI QIDQ1687463

Mohamed R. Smaoui

Publication date: 3 January 2018

Published in: Complexity (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1155/2017/9264920

zbMATH Keywords

e-commerce images on social networks online stores social network visual shopping

Mathematics Subject Classification ID

Social networks; opinion dynamics (91D30) Consumer behavior, demand theory (91B42) Marketing, advertising (90B60)

Cites Work

Predicting online-purchasing behaviour

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