A VNS approach for book marketing campaigns generated with quasi-bicliques probabilities

DOI10.1016/j.endm.2017.03.003zbMath1390.90478OpenAlexW2607359632MaRDI QIDQ1687626

Vitor N. Coelho, Daniel C. Rezende, Igor M. Coelho, Thays A. Oliveira, Helena Ramalhinho, Bruno N. Coelho, Marcone Jamilson Freitas Souza

Publication date: 4 January 2018

Full work available at URL: http://hdl.handle.net/10230/44181

zbMATH Keywords

operational researchgeneral variable neighborhood searchbooks marketingcampaignsquasi-bicliquetargeted offers problem

Mathematics Subject Classification ID

Approximation methods and heuristics in mathematical programming (90C59) Combinatorial optimization (90C27)

Cites Work

• Optimization models for targeted offers in direct marketing: exact and heuristic algorithms
• Variable neighborhood search
• A hybrid variable neighborhood search algorithm for targeted offers in direct marketing

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