On the shoulders of giants: incremental influence maximization in evolving social networks

DOI10.1155/2017/5049836zbMath1377.91144arXiv1508.00987OpenAlexW2964343099MaRDI QIDQ1688079

Peng Zhang

Publication date: 5 January 2018

Published in: Complexity (Search for Journal in Brave)

Full work available at URL: https://arxiv.org/abs/1508.00987

zbMATH Keywords

effective viral marketing strategiesevolving social networksincremental influence maximization

Mathematics Subject Classification ID

Social networks; opinion dynamics (91D30) Marketing, advertising (90B60)

Uses Software

• CELF++

Cites Work

• The complexity of influence maximization problem in the deterministic linear threshold model
• Scalable influence maximization for independent cascade model in large-scale social networks
• Emergence of Scaling in Random Networks
• Unnamed Item

This page was built for publication: On the shoulders of giants: incremental influence maximization in evolving social networks