An analytical model of the relationship between product quality and advertising
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Publication:1695043
DOI10.1016/j.ejor.2017.05.016zbMath1380.90147OpenAlexW2618869798MaRDI QIDQ1695043
Régis Y. Chenavaz, Sajjad M. Jasimuddin
Publication date: 6 February 2018
Published in: European Journal of Operational Research (Search for Journal in Brave)
Full work available at URL: https://doi.org/10.1016/j.ejor.2017.05.016
Related Items (15)
Technology and service investments in the presence of feature fatigue and word-of-mouth ⋮ Information disclosure strategies for the intermediary and competitive sellers ⋮ Modeling the impact of product quality on dynamic pricing and advertising policies ⋮ Data-trading coordination with government subsidy ⋮ Disclosure of quality preference-revealing information in a supply chain with competitive products ⋮ Dynamic pricing, reference price, and price-quality relationship ⋮ A survey of dynamic models of product quality ⋮ The effects of herding and word of mouth in a two-period advertising signaling model ⋮ An analysis of the dynamic price-quality relationship ⋮ Advertising and quality improving strategies in a supply chain when facing potential crises ⋮ Supply contracting and process innovation in a dynamic supply chain with information asymmetry ⋮ Advertising, goodwill, and the Veblen effect ⋮ When does eco-efficiency rebound or backfire? An analytical model ⋮ Decisions on production and quality ⋮ Integration of development and advertising strategies for multi-attribute products under competition
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