The effects of herding and word of mouth in a two-period advertising signaling model
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Publication:1711485
DOI10.1016/j.ejor.2018.11.015zbMath1430.90365OpenAlexW2900259433WikidataQ128954589 ScholiaQ128954589MaRDI QIDQ1711485
Xueping Zhen, Reo Song, Gangshu (George) Cai, Sungha Jang
Publication date: 18 January 2019
Published in: European Journal of Operational Research (Search for Journal in Brave)
Full work available at URL: https://doi.org/10.1016/j.ejor.2018.11.015
Applications of game theory (91A80) Signaling and communication in game theory (91A28) Marketing, advertising (90B60)
Related Items (5)
Technology and service investments in the presence of feature fatigue and word-of-mouth ⋮ Two-period pricing strategies in the presence of social learning and herding effect ⋮ Market targeting with social influences and risk aversion in a co-branding alliance ⋮ Market segmentation in online platforms ⋮ Advertisement revenue management: determining the optimal mix of skippable and non-skippable AdS for online video sharing platforms
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- Unnamed Item
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