Fighting store brands through the strategic timing of pricing and advertising decisions
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Publication:1713758
DOI10.1016/J.EJOR.2018.11.066zbMath1430.90359OpenAlexW2902709830MaRDI QIDQ1713758
Guiomar Martín-Herrán, Salma Karray
Publication date: 28 January 2019
Published in: European Journal of Operational Research (Search for Journal in Brave)
Full work available at URL: http://uvadoc.uva.es/handle/10324/34324
Applications of game theory (91A80) Microeconomic theory (price theory and economic markets) (91B24) Marketing, advertising (90B60)
Related Items (13)
Are Retailers’ Private Labels Always Detrimental to National Brand Manufacturers? A Differential Game Perspective ⋮ The effects of decision timing for pricing and marketing efforts in a supply chain with competing manufacturers ⋮ Should an online manufacturer partner with a competing or noncompeting retailer for physical showrooms? ⋮ Optimal pricing, lot-sizing and backordering decisions when a seller demands an advance-cash-credit payment scheme ⋮ The strategic interaction between business mode and store brand introduction in a platform-based supply chain ⋮ A joint dynamic pricing, advertising, and production model with inventory-level-dependent goodwill ⋮ Platform responses to entry in a local market with mobile providers ⋮ Green product development under competition: a study of the fashion apparel industry ⋮ Managing competitive levers in a collaborative distribution channel ⋮ Impacts of store-brand introduction on a multiple-echelon supply chain ⋮ Private label sourcing for an e-tailer with agency selling and service provision ⋮ Integration of development and advertising strategies for multi-attribute products under competition ⋮ Managing brand competition with consumer fairness concern via manufacturer incentive
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