Advertising a product to face a competitor entry: a differential game approach

DOI10.1007/S10203-018-0210-7zbMath1419.91460OpenAlexW2810704395WikidataQ129645068 ScholiaQ129645068MaRDI QIDQ1715616

Alessandra Buratto, Stefan Wrzaczek

Publication date: 29 January 2019

Published in: Decisions in Economics and Finance (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1007/s10203-018-0210-7

zbMATH Keywords

differential gamesNash equilibriamarketingmarket entry

Mathematics Subject Classification ID

Differential games (aspects of game theory) (91A23) Microeconomic theory (price theory and economic markets) (91B24) Special types of economic markets (including Cournot, Bertrand) (91B54) Marketing, advertising (90B60)

Related Items (1)

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Cites Work

• Unnamed Item
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