Advertising games on national brand and store brand in a dual-channel supply chain
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Publication:1716928
DOI10.3934/jimo.2017039zbMath1412.90075OpenAlexW2607079490MaRDI QIDQ1716928
Jingna Ji, Lei Yang, Kebing Chen
Publication date: 5 February 2019
Published in: Journal of Industrial and Management Optimization (Search for Journal in Brave)
Full work available at URL: https://doi.org/10.3934/jimo.2017039
Optimality conditions and duality in mathematical programming (90C46) 2-person games (91A05) Marketing, advertising (90B60)
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