Introduction of store brands considering product cost and shelf space opportunity cost
From MaRDI portal
Publication:1720568
DOI10.1155/2018/2324043zbMath1426.90172OpenAlexW2884787991MaRDI QIDQ1720568
Yongrui Duan, Zhixin Mao, Jiazhen Huo
Publication date: 8 February 2019
Published in: Mathematical Problems in Engineering (Search for Journal in Brave)
Full work available at URL: https://doi.org/10.1155/2018/2324043
Hierarchical games (including Stackelberg games) (91A65) Applications of game theory (91A80) Inventory, storage, reservoirs (90B05) Marketing, advertising (90B60)
Cites Work
- A time-consistent open-loop Stackelberg equilibrium of shelf-space allocation
- Shelf-space allocation of national and private brands
- Joint optimization models for shelf display and inventory control considering the impact of spatial relationship on demand
- Quality coordination with extended warranty for store-brand products
- A piecewise linearization framework for retail shelf space management models
- Supply chains in the presence of store brands
- The role of store brand positioning for appropriating supply chain profit under shelf space allocation
- SHELF-SPACE ALLOCATION AND ADVERTISING DECISIONS IN THE MARKETING CHANNEL: A DIFFERENTIAL GAME APPROACH
This page was built for publication: Introduction of store brands considering product cost and shelf space opportunity cost
