Store-brand production arrangement based on the game theory
From MaRDI portal
Publication:1721223
DOI10.1155/2018/6316757zbMath1427.90053OpenAlexW2795300241WikidataQ130016845 ScholiaQ130016845MaRDI QIDQ1721223
Rong Cheng, Hua Ke, Jianguang Zhang, Wei-Min Ma
Publication date: 8 February 2019
Published in: Mathematical Problems in Engineering (Search for Journal in Brave)
Full work available at URL: https://doi.org/10.1155/2018/6316757
Applications of game theory (91A80) Transportation, logistics and supply chain management (90B06) Inventory, storage, reservoirs (90B05) Marketing, advertising (90B60)
Related Items (1)
Cites Work
- Cooperative advertising in a supply chain with horizontal competition
- Effect analysis of service supply chain with dynamic game under the condition of sensitive demand
- Stability analysis of R\&D cooperation in a supply chain
- Coordination of cooperative advertising in a two-period fashion and textiles supply chain
- Impact of risk aversion on price and quality decisions under demand uncertainty via the CARA utility function
- Equilibrium model of discrete dynamic supply chain network with random demand and advertisement strategy
- Quality coordination with extended warranty for store-brand products
- Reverse revenue sharing contract versus two-part tariff contract under a closed-loop supply chain system
- Study on cooperative mechanism of prefabricated producers based on evolutionary game theory
- Supply chains in the presence of store brands
- Demand Forecasting and Pricing Decision with the Entry of Store Brand under Various Information Sharing Scenarios
This page was built for publication: Store-brand production arrangement based on the game theory