Effects of Internet sales promotion on a differential advertising model

DOI10.1155/2018/8618146zbMath1422.90018OpenAlexW2801628158MaRDI QIDQ1727292

Junhai Ma, Hui Jiang

Publication date: 20 February 2019

Published in: Discrete Dynamics in Nature and Society (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1155/2018/8618146

Mathematics Subject Classification ID

Applications of game theory (91A80) Ordinary differential equations with impulses (34A37) Economic growth models (91B62) Marketing, advertising (90B60)

Cites Work

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• Recent developments in dynamic advertising research
• Integrated marketing communications in markets with uncertainty and competition
• Advertising channel selection in a segmented market

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