Coordination of advertising free riding in hybrid channel supply chain
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Publication:1727463
DOI10.1155/2016/7423043zbMath1417.90029OpenAlexW2423501557WikidataQ59123638 ScholiaQ59123638MaRDI QIDQ1727463
Wenling Wu, Ting Lv, Jin Sha, Ai-Hu Wang
Publication date: 20 February 2019
Published in: Discrete Dynamics in Nature and Society (Search for Journal in Brave)
Full work available at URL: https://doi.org/10.1155/2016/7423043
Cites Work
- Feedback Nash equilibrium for dynamic brand and channel advertising in dual channel supply chain
- Coordination via cost and revenue sharing in manufacturer-retailer channels
- Retail competition and cooperative advertising
- A game theoretic approach to coordinate pricing and vertical co-op advertising in manufacturer-retailer supply chains
- Demand forecast sharing in a dual-channel supply chain
- A dynamic model for advertising and pricing competition between national and store brands
- Pricing and two-tier advertising with one manufacturer and one retailer
- Some models for demand functions with advertising
- Optimal Dynamic Advertising Policy for New Products
- EFFECTIVENESS OF COOP ADVERTISING PROGRAMS IN COMPETITIVE DISTRIBUTION CHANNELS
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