Coordination of advertising free riding in hybrid channel supply chain

DOI10.1155/2016/7423043zbMath1417.90029OpenAlexW2423501557WikidataQ59123638 ScholiaQ59123638MaRDI QIDQ1727463

Wenling Wu, Ting Lv, Jin Sha, Ai-Hu Wang

Publication date: 20 February 2019

Published in: Discrete Dynamics in Nature and Society (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1155/2016/7423043

Mathematics Subject Classification ID

Transportation, logistics and supply chain management (90B06) Marketing, advertising (90B60)

Cites Work

• Feedback Nash equilibrium for dynamic brand and channel advertising in dual channel supply chain
• Coordination via cost and revenue sharing in manufacturer-retailer channels
• Retail competition and cooperative advertising
• A game theoretic approach to coordinate pricing and vertical co-op advertising in manufacturer-retailer supply chains
• Demand forecast sharing in a dual-channel supply chain
• A dynamic model for advertising and pricing competition between national and store brands
• Pricing and two-tier advertising with one manufacturer and one retailer
• Some models for demand functions with advertising
• Optimal Dynamic Advertising Policy for New Products
• EFFECTIVENESS OF COOP ADVERTISING PROGRAMS IN COMPETITIVE DISTRIBUTION CHANNELS

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