Selling to customers with both Veblen and network effects

DOI10.1016/j.orl.2016.11.002zbMath1409.90101OpenAlexW2551119278MaRDI QIDQ1727941

Tong Wang, Guoming Lai, Xiao-Fang Wang

Publication date: 21 February 2019

Published in: Operations Research Letters (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1016/j.orl.2016.11.002

zbMATH Keywords

productionmarketingVeblen effectnetwork effect

Mathematics Subject Classification ID

Deterministic network models in operations research (90B10) Production theory, theory of the firm (91B38) Marketing, advertising (90B60)

Related Items (1)

Advertising, goodwill, and the Veblen effect

Cites Work

• Conspicuous Consumption and Sophisticated Thinking
• Strategic Customer Behavior, Commitment, and Supply Chain Performance
• Purchasing, Pricing, and Quick Response in the Presence of Strategic Consumers
• Optimal Pricing in Networks with Externalities

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