Sponsored search advertising and dynamic pricing for perishable products under inventory-linked customer willingness to pay

DOI10.1016/J.EJOR.2018.12.026zbMath1430.90363OpenAlexW2905941104WikidataQ128664336 ScholiaQ128664336MaRDI QIDQ1728483

Vaishnavi Tunuguntla, Krishanu Rakshit, Preetam Basu, Debabrata Kumar Ghosh

Publication date: 25 February 2019

Published in: European Journal of Operational Research (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1016/j.ejor.2018.12.026

zbMATH Keywords

stochastic dynamic programmingdynamic pricingE-commercecustomer willingness to paysponsored search advertising

Mathematics Subject Classification ID

Stochastic programming (90C15) Inventory, storage, reservoirs (90B05) Dynamic programming (90C39) Marketing, advertising (90B60)

Related Items (5)

Keyword portfolio optimization in paid search advertising ⋮ Nonparametric advertising budget allocation with inventory constraint ⋮ Optimal pricing and production decisions of fashion apparel brands in a two‐stage sales setting ⋮ Disclosing products' freshness level as a non-contractible quality: optimal logistics service contracts in the fresh products supply chain ⋮ Dynamic and targeted bundle pricing of two independently valued products

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• A Periodic Review Inventory Model with Demand Influenced by Promotion Decisions
• Optimal Bidding in Multi-Item Multislot Sponsored Search Auctions

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