Multi-period media planning for multi-products incorporating segment specific and mass media

DOI10.1007/s10479-018-2771-9zbMath1411.90309OpenAlexW2792277396MaRDI QIDQ1730458

Mohan Krishnamoorthy, P. C. Jha, Sugandha Aggarwal, Arshia Kaul

Publication date: 6 March 2019

Published in: Annals of Operations Research (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1007/s10479-018-2771-9

zbMATH Keywords

goal programmingcarryover effectmass mediacross-product effectsegment-specific media

Mathematics Subject Classification ID

Integer programming (90C10) Multi-objective and goal programming (90C29) Deterministic scheduling theory in operations research (90B35)

Related Items (3)

Strategy analysis for a digital content platform considering perishability ⋮ Goal Programming Models for Managerial Strategic Decision Making ⋮ An application of approximate dynamic programming in multi-period multi-product advertising budgeting

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