Strategic rivalry for market share: a contest theory approach to dynamic advertising competition
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Publication:1741174
DOI10.1007/S13235-018-0242-1zbMath1411.91253OpenAlexW2788560414MaRDI QIDQ1741174
Steffen Jørgensen, Engelbert J. Dockner
Publication date: 3 May 2019
Published in: Dynamic Games and Applications (Search for Journal in Brave)
Full work available at URL: https://doi.org/10.1007/s13235-018-0242-1
Differential games (aspects of game theory) (91A23) Auctions, bargaining, bidding and selling, and other market models (91B26) Marketing, advertising (90B60)
Related Items (4)
Preface: Special issue of dynamic games and applications in memory of Professor Engelbert J. Dockner ⋮ Advertising patterns in a dynamic oligopolistic growing market with decay ⋮ Do charities spend more on their social programs when they cooperate than when they compete? ⋮ Differential game approach to pricing and advertising decisions
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