Coordination of the traditional and the online channels for a short-life-cycle product

DOI10.1016/J.EJOR.2016.09.020zbMath1394.90069OpenAlexW2521037862MaRDI QIDQ1751686

Jingguo Wang, Linghong Zhang

Publication date: 25 May 2018

Published in: European Journal of Operational Research (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1016/j.ejor.2016.09.020

zbMATH Keywords

risk attitudedecision analysispricingdual channelschannel conflict

Mathematics Subject Classification ID

Transportation, logistics and supply chain management (90B06) Microeconomic theory (price theory and economic markets) (91B24) Inventory, storage, reservoirs (90B05) Consumer behavior, demand theory (91B42) Marketing, advertising (90B60)

Related Items (9)

A review of bricks-and-clicks dual-channels literature: trends and opportunities ⋮ A dual-channel supply chain problem with resource-utilization penalty: who can benefit from sales effort? ⋮ The optimal pricing and service strategies of a dual-channel retailer under free riding ⋮ Return mode selection and pricing strategy for a dual-channel retailer ⋮ Location-based pricing and channel selection in a supply chain: a case study from the food retail industry ⋮ Pricing policies in dual distribution channels: the reference effect of official prices ⋮ Promoting end-of-season product through online channel in an uncertain market ⋮ Complementary product pricing and service cooperation strategy in a dual-channel supply chain ⋮ Dynamic channel control and pricing of a single perishable product on multiple distribution channels

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