Optimal pricing policies for differentiated brands under different supply chain power structures
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Publication:1751828
DOI10.1016/j.ejor.2016.10.046zbMath1394.90108OpenAlexW2545853945MaRDI QIDQ1751828
Jing Chen, Zheng Luo, Xu Chen, Xiao-Jun Wang
Publication date: 25 May 2018
Published in: European Journal of Operational Research (Search for Journal in Brave)
Full work available at URL: https://research-information.bris.ac.uk/en/publications/3243468c-b007-4929-959c-96bd44bb94b1
Transportation, logistics and supply chain management (90B06) Microeconomic theory (price theory and economic markets) (91B24) Consumer behavior, demand theory (91B42)
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Cites Work
- The role of co-opetition in low carbon manufacturing
- Optimal versioning strategy for information products with behavior-based utility function of heterogeneous customers
- Monopoly and product quality
- A model for multiple brand choice.
- Price competition and store competition: store brands vs. national brand
- Distribution Channels: An Extension of Exclusive Retailership
- Direct Marketing, Indirect Profits: A Strategic Analysis of Dual-Channel Supply-Chain Design
- Relaxing Price Competition Through Product Differentiation
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