Quality effects in different advertising models -- an impulse control approach
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Publication:1752153
DOI10.1016/j.ejor.2016.06.024zbMath1394.90379OpenAlexW2430314494MaRDI QIDQ1752153
Stefan Wrzaczek, Georges Zaccour, Puduru Viswanadha Reddy
Publication date: 24 May 2018
Published in: European Journal of Operational Research (Search for Journal in Brave)
Full work available at URL: https://doi.org/10.1016/j.ejor.2016.06.024
Differential games (aspects of game theory) (91A23) Applications of game theory (91A80) Trade models (91B60) Economic growth models (91B62) Marketing, advertising (90B60)
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- An Operations-Research Study of Sales Response to Advertising
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