Quality effects in different advertising models -- an impulse control approach

DOI10.1016/j.ejor.2016.06.024zbMath1394.90379OpenAlexW2430314494MaRDI QIDQ1752153

Stefan Wrzaczek, Georges Zaccour, Puduru Viswanadha Reddy

Publication date: 24 May 2018

Published in: European Journal of Operational Research (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1016/j.ejor.2016.06.024

zbMATH Keywords

qualityadvertisingNerlove-Arrow modelOzga modelVidale-Wolfe model

Mathematics Subject Classification ID

Differential games (aspects of game theory) (91A23) Applications of game theory (91A80) Trade models (91B60) Economic growth models (91B62) Marketing, advertising (90B60)

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Cites Work

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• Dynamic Optimal Control Models in Advertising: a Survey
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• Two-Time Scale Controlled Markov Chains: A Decomposition and Parallel Processing Approach
• A DYNAMIC GAME OF OPERATIONS AND MARKETING MANAGEMENT IN A SUPPLY CHAIN
• An Operations-Research Study of Sales Response to Advertising

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