Interaction of pricing, advertising and experience quality: a dynamic analysis
From MaRDI portal
Publication:1752271
DOI10.1016/j.ejor.2016.06.056zbMath1394.90374OpenAlexW2463390414WikidataQ59389529 ScholiaQ59389529MaRDI QIDQ1752271
Andrea Seidl, Dieter Grass, Richard F. Hartl, Jonathan P. Caulkins, Gustav Feichtinger, Peter M. Kort
Publication date: 24 May 2018
Published in: European Journal of Operational Research (Search for Journal in Brave)
Full work available at URL: https://doi.org/10.1016/j.ejor.2016.06.056
Applications of game theory (91A80) Production theory, theory of the firm (91B38) Dynamic games (91A25) Marketing, advertising (90B60)
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