Interaction between channel strategy and store brand decisions

DOI10.1016/J.EJOR.2016.07.001zbMath1394.90376OpenAlexW3121233777MaRDI QIDQ1752276

Qiying Hu, Yannan Jin, Xiaole Wu

Publication date: 24 May 2018

Published in: European Journal of Operational Research (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1016/j.ejor.2016.07.001

zbMATH Keywords

channel strategystore brandpricing flexibility

Mathematics Subject Classification ID

Applications of game theory (91A80) Management decision making, including multiple objectives (90B50) Production theory, theory of the firm (91B38) Inventory, storage, reservoirs (90B05) Marketing, advertising (90B60)

Related Items (14)

Buyer-specific versus uniform pricing in a closed-loop supply chain with third-party remanufacturing ⋮ Are Retailers’ Private Labels Always Detrimental to National Brand Manufacturers? A Differential Game Perspective ⋮ Flexible versus committed and specific versus uniform: wholesale price contracting in a supply chain with downstream process innovation ⋮ One step further for procurement cooperation: will the industry leader benefit from its competitive manufacturer's joint determination of consumption quality? ⋮ The strategic interaction between business mode and store brand introduction in a platform-based supply chain ⋮ Information advantage and payment disadvantage when selling goods through a powerful retailer ⋮ Fighting store brands through the strategic timing of pricing and advertising decisions ⋮ Strategic introduction of the marketplace channel under spillovers from online to offline sales ⋮ Information and selling mode strategies in a supply chain with an outsourced private label product ⋮ Managing competitive levers in a collaborative distribution channel ⋮ Impacts of store-brand introduction on a multiple-echelon supply chain ⋮ Information leakage in a cross-border logistics supply chain considering demand uncertainty and signal Inference ⋮ Private label sourcing for an e-tailer with agency selling and service provision ⋮ Managing brand competition with consumer fairness concern via manufacturer incentive

Cites Work

• Supply chain interactions due to store-brand introductions: the impact of retail competition
• Supply chains in the presence of store brands
• Price competition and store competition: store brands vs. national brand
• The role of store brand positioning for appropriating supply chain profit under shelf space allocation
• Direct Marketing, Indirect Profits: A Strategic Analysis of Dual-Channel Supply-Chain Design
• Competing with channel partners: Supply chain conflict when retailers introduce store brands

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