A dynamic marketing-operations interface model of new product updates

DOI10.1016/j.ejor.2016.07.051zbMath1394.90380OpenAlexW2477862504MaRDI QIDQ1752792

R. Samuel Sale, R. Anthony Inman, Hani Ibrahim Mesak

Publication date: 24 May 2018

Published in: European Journal of Operational Research (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1016/j.ejor.2016.07.051

zbMATH Keywords

sensitivity analysismarketinglot sizingdiffusion of innovationsnew-product introduction timing

Mathematics Subject Classification ID

Sensitivity, stability, parametric optimization (90C31) Management decision making, including multiple objectives (90B50) Production models (90B30) Microeconomic theory (price theory and economic markets) (91B24) Inventory, storage, reservoirs (90B05) Marketing, advertising (90B60)

Related Items (6)

Dynamic pricing and competitive time-to-market strategy of new product launch under a multistage duopoly ⋮ Optimal sales and production rollover strategies under capacity constraints ⋮ Advertising patterns in a dynamic oligopolistic growing market with decay ⋮ Production resource planning for product transition considering learning effects ⋮ Modelling market dynamics of multi-brand and multi-generational products ⋮ A production inventory model for high-tech products involving two production runs and a product variation

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