A retail store SKU promotions optimization model for category multi-period profit maximization

DOI10.1016/J.EJOR.2016.12.032zbMath1403.90454OpenAlexW2562695409MaRDI QIDQ1753486

Shaohui Ma, Robert Fildes

Publication date: 29 May 2018

Published in: European Journal of Operational Research (Search for Journal in Brave)

Full work available at URL: https://eprints.lancs.ac.uk/id/eprint/83834/1/A_retail_store_SKU_promotions_optimization_model.pdf

zbMATH Keywords

OR in marketingdemand forecastingfast-moving consumer goods retailingpromotion optimization

Mathematics Subject Classification ID

Marketing, advertising (90B60)

Related Items (6)

A matheuristic for a customer assignment problem in direct marketing ⋮ Store-wide space planning balancing Impulse and convenience ⋮ Uncertain KOL selection with advertising videos circulation and KOL selection diversification in advertising promotion ⋮ Exploring the sources of uncertainty: why does bagging for time series forecasting work? ⋮ Multidisciplinary pattern recognition applications: a review ⋮ Forecast adjustments during post-promotional periods

Uses Software

• glmnet
• GA

Cites Work

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• Retail store scheduling for profit
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• Theoretical models of sales promotions: Contributions, limitations, and a future research agenda
• Nonnegative-Lasso and application in index tracking
• Optimal inventory management for a retail chain with diverse store demands
• Selecting rows and columns for training support vector regression models with large retail datasets
• Predicting retailer orders with POS and order data: the inventory balance effect
• The implementation challenge of pricing decision support systems for retail managers
• Real-Parameter Evolutionary Monte Carlo With Applications to Bayesian Mixture Models
• Sure Independence Screening for Ultrahigh Dimensional Feature Space
• Regression Shrinkage and Selection via The Lasso: A Retrospective
• The Impact of Linear Optimization on Promotion Planning
• An Efficient Method of Estimating Seemingly Unrelated Regressions and Tests for Aggregation Bias

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