Differentiated or integrated: capacity and service level choice for differentiated products
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Publication:1754179
DOI10.1016/j.ejor.2017.10.053zbMath1403.90452OpenAlexW2766094883MaRDI QIDQ1754179
Publication date: 30 May 2018
Published in: European Journal of Operational Research (Search for Journal in Brave)
Full work available at URL: https://doi.org/10.1016/j.ejor.2017.10.053
product differentiationOR in marketingcannibalizationjoint product-service strategyservice complexity
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