Strategic introduction of the marketplace channel under spillovers from online to offline sales
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Publication:1754207
DOI10.1016/j.ejor.2017.11.011zbMath1403.90186OpenAlexW2769453055MaRDI QIDQ1754207
Yingchen Yan, Zhibing Liu, Ruiqing Zhao
Publication date: 30 May 2018
Published in: European Journal of Operational Research (Search for Journal in Brave)
Full work available at URL: https://doi.org/10.1016/j.ejor.2017.11.011
Applications of game theory (91A80) Transportation, logistics and supply chain management (90B06) Inventory, storage, reservoirs (90B05)
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