Brand positioning and consumer taste information
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Publication:1754350
DOI10.1016/j.ejor.2018.01.058zbMath1403.90455OpenAlexW2793707165MaRDI QIDQ1754350
Arcan Nalca, Tamer Boyaci, Saibal Ray
Publication date: 30 May 2018
Published in: European Journal of Operational Research (Search for Journal in Brave)
Full work available at URL: http://static.esmt.org/publications/workingpapers/ESMT-17-01_R1.pdf
Related Items
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