Dynamic cooperative advertising under manufacturer and retailer level competition
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Publication:1754361
DOI10.1016/j.ejor.2018.02.027zbMath1403.90449OpenAlexW2792320974MaRDI QIDQ1754361
Anshuman Chutani, Suresh P. Sethi
Publication date: 30 May 2018
Published in: European Journal of Operational Research (Search for Journal in Brave)
Full work available at URL: http://eprints.nottingham.ac.uk/50676/
Hierarchical games (including Stackelberg games) (91A65) Differential games (aspects of game theory) (91A23) Applications of game theory (91A80) Marketing, advertising (90B60)
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