New online algorithms for story scheduling in web advertising

DOI10.1007/S00453-018-0428-3zbMath1417.90073OpenAlexW2792358768WikidataQ130080938 ScholiaQ130080938MaRDI QIDQ1755774

Susanne Albers, Achim Passen

Publication date: 11 January 2019

Published in: Algorithmica (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1007/s00453-018-0428-3

zbMATH Keywords

competitive analysismultiple ad positionsone ad positionstoryboarding

Mathematics Subject Classification ID

Deterministic scheduling theory in operations research (90B35) Marketing, advertising (90B60) Online algorithms; streaming algorithms (68W27)

Cites Work

• Frequency capping in online advertising
• Bayesian Mechanism Design
• Online Primal-Dual Algorithms for Maximizing Ad-Auctions Revenue
• AdWords and generalized online matching
• Online Stochastic Matching: Beating 1-1/e
• Unnamed Item

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