A group nonadditive multiattribute consumer-oriented Kansei evaluation model with an application to traditional crafts

DOI10.1007/s10479-010-0826-7zbMath1259.91064OpenAlexW2145732253MaRDI QIDQ1761880

Hong-Bin Yan, Yoshiteru Nakamori, Van-Nam Huynh

Publication date: 15 November 2012

Published in: Annals of Operations Research (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1007/s10479-010-0826-7

zbMATH Keywords

hand-painted Kutani cupsKansei datanonadditive multiattribute Kansei evaluationsemantic overlappingtarget-oriented Kansei evaluation

Mathematics Subject Classification ID

Consumer behavior, demand theory (91B42)

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