An analytical model for building brand equity in hospitality firms

DOI10.1007/s10479-011-0990-4zbMath1251.90093OpenAlexW2030228043MaRDI QIDQ1761884

Tsuen-Ho Hsu, Li-Chu Hung, Jia-Wei Tang

Publication date: 15 November 2012

Published in: Annals of Operations Research (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1007/s10479-011-0990-4

zbMATH Keywords

quality function deployment (QFD)consistent fuzzy preference relationshospitality brand equity

Mathematics Subject Classification ID

Queues and service in operations research (90B22)

Related Items (1)

Bridging the gap between missing and inconsistent values in eliciting preference from pairwise comparison matrices

Cites Work

• A method for repairing the inconsistency of fuzzy preference relations
• A goal programming approach to group decision making based on multiplicative preference relations and fuzzy preference relations
• Application of consistent fuzzy preference relations in predicting the success of knowledge management implementation
• Some issues on consistency of fuzzy preference relations.
• Quality function deployment: a literature review
• A soft multi-criteria decision analysis model with application to the European Union enlargement
• A model for standardizing human decisions concerning service-contracts management

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