Optimal goodwill path to introduce a new product

DOI10.1023/B:JOTA.0000043995.54900.1AzbMath1070.90065OpenAlexW2079513678MaRDI QIDQ1771106

S. Mosca, Bruno Viscolani

Publication date: 7 April 2005

Published in: Journal of Optimization Theory and Applications (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1023/b:jota.0000043995.54900.1a

zbMATH Keywords

calculus of variationsmarketinggoodwill

Mathematics Subject Classification ID

Applications of optimal control and differential games (49N90) Marketing, advertising (90B60)

Related Items (5)

Optimal double control problem for a PDE model of goodwill dynamics ⋮ Recent developments in dynamic advertising research ⋮ Existence and uniqueness of optimal dynamic pricing and advertising controls without concavity ⋮ Employee-stock-options, production/service functions and game theory ⋮ Nerlove-Arrow: a new solution to an old problem

Cites Work

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• An optimal control student problem and a marketing counterpart
• New product introduction: goodwill, time and advertising cost
• Errata to: ``An optimal control student problem and a marketing counterpart
• Dynamic Optimal Control Models in Advertising: Recent Developments
• Minimization of communication expenditure for seasonal products
• A model for the marketing of a seasonal product with different goodwills for consumer and retailer
• A general model for the marketing of seasonal products
• Cooperative advertising in a marketing channel

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