Optimal budget allocation over time for keyword ads in web portals

DOI10.1007/S10957-004-6470-0zbMath1098.91081OpenAlexW2136314452MaRDI QIDQ1774040

Niranjan Chakravarthy

Publication date: 29 April 2005

Published in: Journal of Optimization Theory and Applications (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1007/s10957-004-6470-0

zbMATH Keywords

online advertisingdynamic budget allocationbanner advertising.Internet advertising strategy

Mathematics Subject Classification ID

Dynamic programming in optimal control and differential games (49L20) Dynamic programming (90C39) Resource and cost allocation (including fair division, apportionment, etc.) (91B32)

Related Items (5)

INTERNET MARKETING BUDGET ALLOCATION: FROM PRACTITIONER'S PERSPECTIVE ⋮ Optimal Budget Allocation Across Search Advertising Markets ⋮ Nonparametric advertising budget allocation with inventory constraint ⋮ Optimal keyword bids in search-based advertising with stochastic advertisement positions ⋮ Dynamic bidding strategies in search-based advertising

Cites Work

• Empirical Analysis of Closed-Loop Duopoly Advertising Strategies
• Feedback competitive advertising strategies with a general objective function

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