An MCDM model for media selection in the dual consumer/industrial market
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Publication:1779556
DOI10.1016/j.ejor.2004.02.016zbMath1066.90051OpenAlexW2015894299MaRDI QIDQ1779556
Chang Won Lee, Ji Hee Kim, N. K. Kwak
Publication date: 1 June 2005
Published in: European Journal of Operational Research (Search for Journal in Brave)
Full work available at URL: https://doi.org/10.1016/j.ejor.2004.02.016
Mixed integer programming (90C11) Multi-objective and goal programming (90C29) Management decision making, including multiple objectives (90B50) Marketing, advertising (90B60)
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Cites Work
- A scaling method for priorities in hierarchical structures
- A multicriteria decision-making approach to university resource allocations and information infrastructure planning
- Dynamic promotional budgeting and media allocation
- A mathematical programming study of advertising allocation problem.
- Information resource planning for a health-care system using an AHP-based goal programming method
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