Influence of advertising expenses on the characteristics of functioning of an insurance company

DOI10.1023/A:1011304601164zbMath1062.91565MaRDI QIDQ1779930

K. I. Livshits, V. M. Kats

Publication date: 2 June 2005

Published in: Russian Physics Journal (Search for Journal in Brave)

Mathematics Subject Classification ID

Applications of statistics to actuarial sciences and financial mathematics (62P05)

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Optimization of advertising activity of an insurance company and an algorithm for its solution

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