Optimal dynamic strategies for stochastic models of marketing promotion mix
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Publication:1780246
DOI10.1023/B:CASA.0000034453.41995.58zbMath1078.90033MaRDI QIDQ1780246
Publication date: 7 June 2005
Published in: Cybernetics and Systems Analysis (Search for Journal in Brave)
Stochastic models in economics (91B70) Markov and semi-Markov decision processes (90C40) Marketing, advertising (90B60)
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