Awareness, persuasion, and adoption: enriching the Bass model

DOI10.1016/J.PHYSA.2013.10.001zbMath1395.90167OpenAlexW2064426586MaRDI QIDQ1782527

Elena Sartori, Cinzia Colapinto, Marco Tolotti

Publication date: 20 September 2018

Published in: Physica A (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1016/j.physa.2013.10.001

zbMATH Keywords

stochastic processesmulti-agent systemsdiffusion of innovationsconformismsocial media marketing

Mathematics Subject Classification ID

Social networks; opinion dynamics (91D30) Interacting random processes; statistical mechanics type models; percolation theory (60K35) Consumer behavior, demand theory (91B42) Marketing, advertising (90B60)

Related Items (3)

Threshold behaviors of social dynamics and financial outcomes of ponzi scheme diffusion in complex networks ⋮ Dynamics and motivations of media marketing: the role of globalization and empowerment ⋮ A nonlinear dynamic model for credit risk contagion

Cites Work

• Social interaction and conformism in a random utility model
• A time delay model for the diffusion of a new technology
• Heterogeneous credit portfolios and the dynamics of the aggregate losses
• Discrete Choice with Social Interactions
• A New Product Growth for Model Consumer Durables
• Equilibrium Concepts for Social Interaction Models

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