Two-stage dynamic pricing and advertising strategies for online video services

DOI10.1155/2017/1349315zbMath1412.91025OpenAlexW2765933079MaRDI QIDQ1784849

De-qing Tan, Zhi Li

Publication date: 27 September 2018

Published in: Discrete Dynamics in Nature and Society (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1155/2017/1349315

zbMATH Keywords

advertisingonline video servicestwo-stage dynamic pricing

Mathematics Subject Classification ID

Microeconomic theory (price theory and economic markets) (91B24)

Related Items (2)

Dynamic strategies on firm production and platform advertisement in crowdfunding considering investor's perception ⋮ Dynamic pricing under cost reduction in the presence of myopic and strategic consumers

Uses Software

• CMARS

Cites Work

• CMARS: a new contribution to nonparametric regression with multivariate adaptive regression splines supported by continuous optimization
• RCMARS: robustification of CMARS with different scenarios under polyhedral uncertainty set
• Free trial or no free trial: optimal software product design with network effects
• Dynamic pricing and advertising for web content providers
• Strategies to Fight Ad-Sponsored Rivals
• Market Provision of Broadcasting: A Welfare Analysis
• Cooperative Stochastic Differential Games

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