Optimal dynamic pricing for sponsored search advertising

DOI10.1016/j.orl.2015.01.003zbMath1408.91075OpenAlexW2046371784MaRDI QIDQ1785633

Ying-Ju Chen

Publication date: 1 October 2018

Published in: Operations Research Letters (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1016/j.orl.2015.01.003

zbMATH Keywords

dynamic pricingsponsored searchquality uncertainty

Mathematics Subject Classification ID

Microeconomic theory (price theory and economic markets) (91B24) Marketing, advertising (90B60)

Cites Work

• The theory and practice of revenue management

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