On the customer lifetime value: a mathematical perspective

DOI10.1007/S10287-016-0266-1zbMath1397.90207OpenAlexW2533408346MaRDI QIDQ1789585

R. Ferrentino, M. T. Cuomo, C. Boniello

Publication date: 10 October 2018

Published in: Computational Management Science (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1007/s10287-016-0266-1

zbMATH Keywords

customer retentioncustomer lifetime valuecustomer equitycustomer profitabilitypersistence models

Mathematics Subject Classification ID

Applications of mathematical programming (90C90) Management decision making, including multiple objectives (90B50) Marketing, advertising (90B60)

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Customer satisfaction: a mathematical framework for its analysis and its measurement

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