New product launch decisions with robust optimization

DOI10.1007/S10287-015-0237-YzbMath1397.90205OpenAlexW2192411327MaRDI QIDQ1789598

Elçin Çetinkaya, Aurélie Thiele

Publication date: 10 October 2018

Published in: Computational Management Science (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1007/s10287-015-0237-y

zbMATH Keywords

robust optimizationnew product introductionBass models

Mathematics Subject Classification ID

Mixed integer programming (90C11) Nonconvex programming, global optimization (90C26) Linear programming (90C05) Management decision making, including multiple objectives (90B50)

Cites Work

• Unnamed Item
• Computing robust basestock levels
• Innovation diffusion uncertainty, advertising and pricing policies
• A New Product Growth for Model Consumer Durables
• Robust Assortment Optimization in Revenue Management Under the Multinomial Logit Choice Model
• The Price of Robustness

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